Matty Deans

Oreo — Kid Inside


Roles: Art Direction, Design, Animation


This spot was originally one of two stories we created for Oreo, in which a man eats an Oreo and sees the world around him wrapped in projections from his imagination. Our team designed the characters based on the client's request to make two vignettes about an astronaut and a knight. We drew the characters as line art and overlaid the art layer on the live action plate. The result is a cel animated world that integrates with the real one, and responds to the movement of the camera and the actors. It was an interesting challenge, involving a bit of tracking and subtle masking.

Check out process work below: